November 21, 2024 – Hong Kong – Hong Kong-born, alternative hip-hop artist achi released his debut album, OBSERVANT, on November 21, 2024. achi, known for his introspective lyrics and genre-defying sound, delivers a record that seamlessly blends hip-hop, hyperpop, and experimental British rock influences. Inspired by artists like BROCKHAMPTON, Alfa Mist, and Jean Dawson, OBSERVANT offers a fresh perspective on identity, belonging, and self-discovery.
This nine-track album is an introspective chronicle of achi’s return to Hong Kong after nearly a decade in the UK. It captures the duality of familiarity and alienation as he reclaims a connection to his roots while grappling with the rapid changes in the city. Through innovative soundscapes and candid storytelling, OBSERVANT explores themes of family, friendship, and self-expression—inviting listeners to journey alongside achi.
From the familial nostalgia in “SIXTY-SIX” to the industry critique in “35° (feat. Lili Forrest),” and the carefree celebration of camaraderie in “BOUNCE,” each track paints a vivid portrait of achi’s daily life and emotional landscape. Growing up in a culture where vulnerability is often discouraged, achi uses OBSERVANT to boldly articulate the complexities of his inner world, breaking barriers and embracing authenticity.
Tracklist:
- 24
- SIXTY-SIX
- CUTTING TIES
- 35° (feat. Lili Forrest)
- WHAT YOU MADE OUT OF
- LOVE ME
- BOUNCE
- NOIGILER (feat. VUCHS)
- WHAT YOU MADE OUT OF pt. 2
“OBSERVANT is a reflection of everything I’ve experienced, from my relationships to my identity as an artist,” says achi. “This album is my way of showing how I see the world and how I’ve learned to be okay with speaking my truth.”
With its genre-blending compositions and emotionally charged narratives, OBSERVANT is a testament to achi’s evolution as both an artist and storyteller. The album promises to resonate with fans of experimental, thought-provoking music while solidifying achi’s place in the global music scene.
OBSERVANT will be available on all major streaming platforms starting November 21, 2024.
About achi:
achi is a Hong Kong artist known for mixing different music styles and writing deep lyrics. Following his first two EP releases, achi continues to create music that pushes boundaries and connects with fans worldwide.
Contact:
John Leung
International Bookings Contact:
James Chan
james@seeahole.com
SEEAHOLE
Follow achi on social media:
Instagram: https://www.instagram.com/whoisachi/ @whoisachi
Spotify: https://open.spotify.com/artist/5afah66mDtf06T5lCyM2jd?si=EuKyD_3fTAGLzbwNiAsNAg @achi
TikTok: https://www.tiktok.com/@whoreallyisachi @whoreallyisachioreallyisachi
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